One key to staying competitive in today’s marketplace is brand imaging.  Over the last few years, we’ve seen dozens of companies re-brand in an attempt to both maintain their current customer base and to appeal to a larger market.  Part of this re-imaging often includes giving facilities a more polished feel by specifying upscale doors and hardware. Architects are increasingly specifying beautiful wood doors for the exterior of their buildings, and we agree – the visual appeal of wood doors is undeniable.

But, how long does it take for the elements to take their toll and cause warping, fading, cracking, and swelling?  We’re seeing these issues arise within one to five years.  One to five years – that’s it – and your $1,500 investment starts breaking down.  This short lifespan is far from ideal for both operations and the bottom line. The good news is you don’t have to get rid of your beautiful wood doors.  You can have the look of wood doors without the issues that plague them.

Exterior Wood Doors – The Alternative

The doors pictured right probably look similar to the ones you’re currently using.  But they aren’t wood – they are actually metal doors stamped to look like wood.  CurriStain doors manufactured by Curries are made of galvanized steel that is stamped, stained, and coated with a UV inhibitor urethane topcoat.  Available in six standard stains as well as custom colors, it’s hard to tell the difference between a CurriStain door and a wood door.  These won’t warp, fade, crack, or swell and have a much longer lifespan than a traditional wood door.  Are you ready for the real kicker?  These doors are around HALF the cost of a wood door.  Half the cost, fewer service issues, and a longer product life – sounds like a winner to me! If you would like to learn more about this innovative product, let us know!
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